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And Then There Were Four: The Patriot

And Then There Were Four: The Patriot

by | Sep 7, 2021 | Poop

So why did I Heart’s John Beck jump into the Conservatalker battle with 104.9 The Patriot?    For totally different reasons than the Refugees at 101.9 and the Newbees at 93.3.   First, a  little background. I Heart is a text book example of a vertically...
And Then There Were Four: RealTalk 93.3

And Then There Were Four: RealTalk 93.3

by | Sep 1, 2021 | Poop

The Newbees!   AKA Real Talk 93.3   There’s a theory in business that people who know little or nothing about an area of business are bound to succeed as they don’t know what they don’t know.   What did Elon Musk know about electric cars when he...
And Then There Were Four: NewsTalkSTL

And Then There Were Four: NewsTalkSTL

by | Sep 1, 2021 | Poop

NewstTalk STL.   AKA The Refugees.   They’re all (with the exception of Vic) refugees from KFTK 97.1.   The two ringleaders are Jeff Alien, former PD at 97.1, and Joe Rush, former Grand Poobah of Sales at 97.1.  Joe lost his job at Emmis when the station was...
And Then There Were Four: KFTK

And Then There Were Four: KFTK

by | Aug 30, 2021 | Poop

97.1 KFTK is the original conservative talk station in the STL.   It went through several music formats since it’s start in the 70’s.  It switched to a “Female Talk” format (hence the K-FTK call letters)  in 2000 which bombed.  Then it went...
And Then There Were Four: Intro

And Then There Were Four: Intro

by | Aug 25, 2021 | Poop

For decades there were two conservative talkers in the STL.   KMOX 1120 AM and KFTK 97.1 FM.  Things changed early in 2021 with the death of Rush Limbaugh.  KMOX ran the Rush show for a while after his death but opted out of political talk in the 11 A to 2 P slot and...
Radio Clone Wars: Dueling Dan Bonginos Explained

Radio Clone Wars: Dueling Dan Bonginos Explained

by | Aug 19, 2021 | Poop

The Newbees at 93.3 are airing Dan Bongino between 11 A and 2 P weekdays.   The Refugees at 101.9 are also running Dan at the same time.   How is this possible?  The same syndicated show at the same time in the same market on TWO different stations?    Well, leave it...